KB Kookmin Card Restructures 'ALL·YOU·NEED' Brand System

by Moon Chaeseok

Published 27 Jan.2026 13:53(KST)

Benefits for Everyday Life, Personalized Needs, and Specific Spending Areas

On January 27, KB Kookmin Card announced that it will reorganize its new product brand structure into three lines: 'ALL', 'YOU', and 'NEED' in order to intuitively reflect customers' diverse spending patterns and lifestyles.


KB Kookmin Card Restructures 'ALL·YOU·NEED' Brand System 원본보기 아이콘

'ALL' will offer benefits that can be used across everyday life, 'YOU' will provide benefits focused on spending areas tailored to each customer's lifestyle, and 'NEED' will deliver benefits targeting specific expenditures such as education and medical expenses.


A KB Kookmin Card representative stated, "We have restructured our product lineup so that customers can more easily understand and choose card products."

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