by Jang Hyowon
Published 26 Jan.2026 15:30(KST)
Incredible Buzz announced on January 26 that its Italian inner beauty brand, NutraKos, will hold a "Gift of Restoring Time" promotion to celebrate the 2026 Lunar New Year. This special event will be available on the official NutraKos online mall until February 9.
NutraKos is a brand that has developed its own formula for 30 years, focusing on the structure of the extracellular matrix (ECM). Rather than emphasizing short-term changes, the brand philosophy prioritizes routines that are consistently maintained in daily life.
In particular, NutraKos has established itself as an inner beauty brand that highlights skin care and sustainability by designing products based on its internationally patented amino acid formula.
This 2026 Lunar New Year promotion is also centered around the message of adding "restorative time" to the daily lives of oneself, family, and friends during the holiday season.
NutraKos drinkable products have achieved cumulative sales of over 10 million sachets to date, maintaining strong brand performance in the inner beauty market.
The promotion will also introduce exclusive content to help manage daily routines, along with NutraKos product sets. Through the "Restoration Calendar," which allows users to record their twice-daily intake routine, and sticker content, customers can intuitively track their consumption.
During the Lunar New Year promotion, kits and starter sets designed to help customers maintain a consistent routine will be provided, along with a variety of benefits tailored to the holiday season. The strategy is to propose a management routine that continues even after the holiday, in addition to offering holiday gifts.
A representative from Incredible Buzz NutraKos stated, "For the 2026 Lunar New Year, we wanted to propose a restorative routine that naturally integrates into daily life, going beyond simple commemorative consumption," and added, "We hope this Lunar New Year promotion will serve as the starting point for ongoing restoration even after the holiday."
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