President Cho Hyunmin: "Brands, Influencers, and Logistics as One... The 'Next Commerce' Ecosystem Is Coming"

"Brands create great products, influencers promote them with authenticity, and Hanjin delivers those experiences through its global logistics infrastructure."

On December 9, Cho Hyunmin, President of Hanjin, unveiled Hanjin's new commerce business vision at 'Hanjin Unboxing Day 2025,' held at Dragon City Hotel in Yongsan-gu, Seoul. She defined the current era as "a time when content drives commerce and commerce completes content," and diagnosed that "K-Content and influencers have become the key drivers leading trends and propelling brand growth across borders."

She went on to say, "A curated brand experience is only perfected when it is supported by seamless logistics capabilities up to the very moment the consumer opens the box (Unboxing)," presenting the potential for a new commerce ecosystem that combines brands, influencers, and logistics infrastructure.

Cho Hyunmin, President of Hanjin, is delivering a keynote speech at the 'Hanjin Unboxing Day 2025'. Photo by Hanjin

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As a representative success story of its 'Next Commerce Solution,' President Cho cited Medicube, a global Korean beauty tech company. She emphasized, "True global expansion is possible when a brand's technological prowess is combined with the trust of influencers and the local consumer's experience."

She then introduced 'Onestar,' Hanjin's customized logistics solution service launched in line with this trend. President Cho explained, "Onestar is not just a service; it is Hanjin's global commercial strategy platform that completes the journey of expanding brand stories and content worldwide through logistics."

Finally, she stressed, "Hanjin will be a reliable partner that delivers brand stories to the world, ensuring they reach farther and warmer." This statement expressed Hanjin's commitment to supporting the efficient global expansion of K-brands through integrated solutions that unite logistics, content, and sales strategies.

Meanwhile, on this day, Hanjin hosted the 'Unboxing Day' event, where client companies, logistics partners, and industry stakeholders gathered to share a vision for collaboration targeting the global market. This event is Hanjin's flagship customer communication event, first launched in 2023.

This year, the event was organized around three core values: appreciation for co-growth partners, building business communities and sharing experiences, and providing insights from industry experts. The 'Hanjin Deoham Awards,' celebrating mutual growth and collaboration with clients, was also held. A total of 10 client companies received honors, including JB Logistics for long-term contract partnership, Harim Industries for realizing the value of mutual growth, and Maeil Dairies for contributing to service improvement.

Nosam Seok, CEO of Hanjin, declared, "Since our founding over 80 years ago, Hanjin has always upheld the principle that 'our reason for existence is our customers' success.' We will continue to be a partner that supports our customers' business success, a facilitator that brings brands' visions and experiences to life, and a steadfast companion on the journey to a broader world."

No Samsuk, CEO of Hanjin, is delivering the opening speech at Unboxing Day 2025. Photo by Hanjin

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