A Notable Move by a Japanese Company: Hyunkyung Park Renews Sponsorship

This is a notable move by a Japanese company. On November 28, Hyunkyung Park, who has achieved a total of eight victories on the Korea Ladies Professional Golf Association (KLPGA) Tour, renewed her sponsorship contract with Hirata Group, a Japanese manufacturer of home appliances and automotive parts.

Hyunkyung Park and Jun Fujita, CEO of Hirata Group, are taking a commemorative photo after renewing their sponsorship contract. Provided by Next Creative

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In May of last year, Hyunkyung Park delivered an impressive performance at the World Ladies Championship Salonpas Cup, a major tournament on the Japan Ladies Professional Golf Association (JLPGA) Tour. During the tournament, she received short-term sponsorship. Recognizing Park's talent and character, Hirata Group extended the contract for the remainder of the season, and this time, they have decided to continue the partnership through next year.

Hirata Group is a rare example of a Japanese company sponsoring Korean athletes. Starting with their support of Shin-Ae Ahn, who returned to the JLPGA Tour for the 2024 season, the company has been showing increasing interest in supporting Korean players.

Next season, Hyunkyung Park will continue to display the Hirata Group logo on the right side of her cap. Park commented on the renewal, saying, "I am delighted to continue with Hirata Group into next season, following this year. I will strive to deliver even better performances in return for the trust they have shown me."

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