Incross Wins Media Unification Category at "Google Agency Excellence Awards"

Incross, a digital advertising specialist and an affiliate of SK Square, announced on November 27 that it has been selected as the final winning agency in the Media Unification category at the Google Agency Excellence Awards.

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The Google Agency Excellence Awards is an event that highlights outstanding agencies that have achieved exceptional results using Google Ads and demonstrated new possibilities in AI-based marketing. This year, awards were presented in a total of seven categories: online sales, media unification, measurement solutions, lead generation, creative application, app growth, and global growth. Each category comprehensively evaluates agencies based on their ability to utilize solutions and their business impact.

Incross was named the winning agency in the Media Unification category for its campaign with Kenvue's Tylenol at this year's awards. The Media Unification category recognizes agencies that have effectively combined audience targeting, storytelling, and the latest technologies in the digital media environment to deliver results. This area requires both excellence in data insights and execution strategies.

In the Kenvue Tylenol campaign, which aimed to expand brand value and acquire new customers, Incross moved away from a traditional TV-centric strategy and designed a media unification approach that combined YouTube and Connected TV (CTV). By leveraging Google Ads and AI solutions to optimize ad exposure frequency and simultaneously executing multi-format creatives, the campaign was recognized for increasing both reach and cost efficiency.

Son Yoonjung, CEO of Incross, stated, "This award is a meaningful achievement, as it demonstrates that Incross's AI-based digital marketing capabilities have been recognized by a global platform like Google. We will continue to strengthen our position as a partner that delivers outstanding results by providing advertisers with innovative marketing solutions based on data and AI."

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