Son Sukku's "Night Fishing" Strikes Gold... Innocean Named Korea's First ONE Asia "Agency of the Year"
by Park Jaehyun
Published 26 Nov.2025 09:00(KST)
First Korean Agency Named "Agency of the Year" at ONE Asia
Twelve Awards Including Hyundai Motor’s "Night Fishing" Campaign
Innocean announced on November 26 that it has been named "Agency of the Year" at the 2025 ONE Asia Creative Awards. This marks the first time a Korean agency has won this title since the inception of the awards.
At the ONE Asia Awards, organized by the global creative organization The One Club for Creativity, Innocean swept several major categories through Hyundai Motor Company's "Night Fishing" campaign, winning "Best of Discipline" in both the Branded Entertainment and Creative Effectiveness categories.
In addition to the top honors, "Night Fishing" received a total of 12 awards, including two golds, four silvers, two bronzes, and two merits, earning the highest score among all entries and being named "Highest Ranked Work of the Year."
Innocean's own CSR project, "Safe Bathhouse," also achieved meaningful results, winning one bronze and two merits.
Based on these comprehensive achievements, Innocean ranked first in the 2025 ONE Asia Creative Rankings and was ultimately selected as "Agency of the Year."
Kim Jeonga, CEO of Innocean, stated, "This award once again demonstrates the global competitiveness of Korean creativity," adding, "We will further strengthen Innocean's presence on the global stage by delivering creative work that brings sustainable value to both brands and society."
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