[Today’s New Release] "Jinro Winter Edition" Targets the Winter Season

HiteJinro announced on November 25 that it will launch the limited-edition "Jinro Winter Edition," targeting the full-fledged winter season.

The Jinro Winter Edition features the "Toad Couple" characters dressed as Rudolph and Santa against the backdrop of a winter amusement park, enhancing the emotional atmosphere of the season. The signature sky-blue bottle of Jinro comes with two label designs-sky blue and soft pink-offering consumers a fresh visual delight. The original recipe, which incorporates 100 years of soju brewing expertise, delivers a very clean taste, and the "zero sugar" concept, quality, and alcohol content (16%) remain the same as the existing product.

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Promotional activities tailored for the winter season will also be strengthened. In the nightlife channel, the company will target Millennials & Gen Z by rolling out two items inspired by winter's iconic street snack, bungeoppang: a bungeoppang toad figurine and a bungeoppang keyring, among other diverse activities. In the home channel, practical and collectible seasonal items reflecting the toad couple concept will be offered, such as two types of 2025 winter diaries (sky blue and pink) and a toad illustration-style plate. By expanding brand experiences, Jinro aims to allow consumers to naturally enjoy the brand’s winter sentiment in their daily lives.

Oh Sungtaek, Executive Director of Marketing at HiteJinro, stated, "The Jinro Winter Edition was designed to deliver a new kind of enjoyment to consumers by combining the warm sentiment of winter with the charm of the toad character," adding, "We will continue to expand communication with consumers and build a more sophisticated brand image through seasonal and themed editions in the future."

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