Hugel Holds Botulax Workshop to Strengthen Leadership in the Middle East Market

by Choi Taewon

Published 24 Nov.2025 10:31(KST)

Tour of Major Cities in Kuwait and the United Arab Emirates

Hugel, a global leader in total medical aesthetics, announced on the 24th that it held the Botulax Middle East Workshop in Kuwait and the United Arab Emirates (UAE) from November 15 to 20 (local time).

Dr. Eric Coppert from Hugel conducting a workshop on the botulinum toxin 'Botulax' at major clinics in the Middle East. Hugel

The event was organized to enhance understanding of Hugel’s botulinum toxin product ‘Botulax’ and build brand trust, while providing local medical professionals with safe and standardized treatment guidelines. During the event, an expert advisory meeting and academic symposium were held, focusing on the latest treatment trends and highlighting the clinical evidence for Botulax.

Dr. Eric Coppert from Hugel, who was invited as a speaker, visited around 10 major clinics in Kuwait City, Dubai, and Abu Dhabi during the workshop tour, directly sharing customized treatment methods and clinical know-how based on the characteristics of Botulax with local medical professionals.

A Hugel representative stated, “Through this workshop held in major cities across the Middle East, we were able to solidify our cooperative relationships with local medical professionals. We will continue to pursue sustainable growth and establish firm leadership in the Middle Eastern aesthetic medical market through professional education programs and locally tailored strategies.”

Meanwhile, Hugel entered the Kuwaiti market in 2023, obtained approval in the United Arab Emirates in January this year, and officially launched in May, rapidly strengthening its presence in the Middle East region.