Clean Country Accelerates Company-wide AX... Digital Transformation Expands to Marketing and Design

by Lee Seohee

Published 20 Nov.2025 09:20(KST)

Led by the Home & Life Division and the Design Center

On November 20, Clean Country announced that it will accelerate its AI Transformation (AX) and Digital Transformation (DX) by introducing generative artificial intelligence (AI)-based creative solutions across all areas of its work.

Clean Country, Company-wide AI Transformation (AX) Promotion. Clean Country

Clean Country is advancing its work processes by integrating AI into all areas, including marketing, design, and customer communication. In particular, the company aims to enhance both production speed and efficiency, as well as strengthen brand consistency and creative quality, by applying generative AI to the production of advertising and promotional videos and digital content.

The AI creative operations are jointly led by the Home & Life (HL) Division and the Design Center. The HL Division produces advertising and promotional videos for each brand using AI and conducts channel-specific tests, while the Design Center increases production efficiency by applying AI platforms to the agency collaboration process.

Since adopting AI, Clean Country has improved both the speed and accuracy of visualizing ideas. The ability to propose visuals that reflect real-time trends has enhanced the sophistication and expressiveness of outputs, and the time previously required for 3D drafts and model production has been significantly reduced.

Going forward, Clean Country plans to combine AI with data analysis results to create customized content for each customer segment and to establish a system for real-time campaign adjustment and optimization.

A Clean Country representative stated, "AI Transformation and Digital Transformation are not merely about introducing new technologies, but are the starting point of innovation to better understand and respond quickly to customers and the market. Moving forward, we will continue to combine AI and data capabilities to strengthen digital competitiveness not only in marketing and design, but also in company-wide decision-making, and to lay the foundation for sustainable growth through customer-centric and flexible innovation."