Nota Accompanies President Lee on UAE Visit... Signs AI-Based Transportation System Solution Contract

by Kim Bokyung

Published 20 Nov.2025 08:18(KST)

Nota, a company specializing in AI lightweighting and optimization technologies, was selected as a participating company in the Korea-United Arab Emirates (UAE) Business Roundtable organized by KOTRA and the Federation of Korean Industries, and accompanied President Lee Jaemyung on his visit to the UAE.

Cha Myungsoo, CEO of Nota (left), and Muhammad Al Mudareb, CEO of Dubai Roads and Transport Authority (RTA) (right), are holding a contract signing ceremony at the AI Week 2025 event held last April. Provided by Nota

This business roundtable was held under the theme of future partnerships, aiming to promote cooperation between Korea and the UAE in advanced industries such as AI, as well as in the defense, energy, infrastructure, and cultural sectors. A total of 25 business leaders from Korea participated, and according to the list of companies, Nota was the only startup representing the AI sector.

Nota has steadily expanded its presence in the UAE market. In November 2024, the company formed a partnership with ATS, a UAE transportation infrastructure company, and in April of this year, signed a contract with the Dubai Roads and Transport Authority to supply a generative AI-based intelligent transportation system (ITS) solution.

Through this roundtable, Nota established a bridgehead for expanding the reach of its intelligent transportation system solutions in the UAE. The company discussed expanding the application of the intelligent transportation system solution, for which it completed a contract with the Dubai Roads and Transport Authority this year, to a broader scope next year. Additionally, Nota held discussions with the Abu Dhabi Department of Transport to actively pursue next-generation intelligent transportation system projects.

Nota developed its intelligent transportation system using the "Nota Vision Agent (NVA)," a video surveillance solution that applies generative AI technology in an on-device environment. The system contracted with the Dubai Roads and Transport Authority detects road hazards such as traffic accidents, fires, and falling objects, and provides contextual information, enabling personnel to obtain meaningful information in real time.

Cha Myungsoo, CEO of Nota, stated, "By leveraging Nota's lightweighting and optimization technologies, we aim to drive ITS innovation in the UAE and, furthermore, lead the intelligent transformation of transportation, cities, and industries across the Middle East, setting a new standard for AI cooperation between the two countries."

Meanwhile, Nota plans to use its NVA technology to develop on-device AI solutions optimized for industrial safety and smart city sectors, and, building on this foundation, to lead public and industrial infrastructure innovation throughout the Middle East.