‘City of Steel’ Pohang Transforms into a Bakery Pilgrimage Destination... 12 Local Bakeries Participate
Published 17 Nov.2025 12:47(KST)
Tasting Event Blends Flavor and Sharing, 1.2 Million Won Scholarship Donated
Signature Breads from 12 Local Bakeries Showcased and Sampled
The 'K-Bakery Pilgrimage' craze has arrived in Pohang. As the shadow of local economic stagnation grows, Pohang is regaining its vitality through the power of bread.
On November 17, Pohang City held the 'Bakery Pilgrimage Tasting Event and Scholarship Award Ceremony' at the Solar Gallery on the second floor of City Hall, officially launching the 'Bake the Pohang' project-a collaboration initiative with the local bakery industry.
This event, organized in partnership with the Pohang branch of the Korea Bakery Association, was a gourmet experience where participating 'Pohang Bakery Pilgrimage' stores showcased their unique breads to citizens. A portion of the sales proceeds was donated as scholarships, making it a festival that combined taste with sharing.
The tasting event was attended by Kim Misuk, head of the Pohang branch of the Korea Bakery Association, along with twelve local bakeries (Paul in Bread, Le Blanc, Heyan, Earnest Jangseong Branch, Hwang Ilsik Confectionery, Lim Chunbok Confectionery, Bread Tree Story, I'm Baker, Guryongpo Tiger Banana Glace, Citizen Confectionery, Do Not Disturb Hyoja, and Queen's Bread).
Each bakery displayed and offered tastings of their signature products, and also introduced 'Pohang-style local bakeries' using local ingredients and rice, attracting many citizens. In addition, a portion of the sales proceeds from the event was delivered as a 1.2 million won scholarship for nurturing local talent through the Pohang Scholarship Foundation, adding to the significance of the event.
After the event, the Pohang Bakery Association continued its ESG initiatives by donating leftover bread to welfare facilities and children's centers, thereby reducing food waste. The association also continues local sharing activities, such as cake and cookie-making experiences for children from single-parent families.
Kim Misuk, head of the Pohang branch of the Korea Bakery Association, stated, "We will continue to foster a culture where the local bakery industry grows together and practices sharing," and added, "We will strive to establish Pohang's culinary culture as a new tourism attraction."
A Pohang City official said, "Starting with this event, we plan to enhance the competitiveness of the local bakery industry and develop experiential gourmet festivals centered around bread as a regional tourism content." The official also emphasized, "In particular, we will establish a sustainable industrial foundation by developing signature breads that represent Pohang."
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