"Soju Labels as a Shield Against Drug Smuggling"... Daesunju Honored by Busan Customs Director for Protecting Public Safety

Published 10 Nov.2025 16:13(KST)

Drug Smuggling Report Message and QR Code Added to Products

Daesunju, a prestigious local company in Busan, received a commendation from the Director of Busan Customs at the awards ceremony commemorating the 142nd anniversary of the opening of the Busan Main Customs Office on November 3, in recognition of its leading role in eradicating drug smuggling.

Choi Hongseong, CEO of Daesunju (right), and Kim Yongsik, Director of Busan Customs.

Daesunju was recognized for its active cooperation in promoting customs administration to the public by including a message encouraging drug smuggling reports ("Remember, Report Drugs 125") and a QR code on its products in August.

At the event, seven distinguished individuals from external organizations, including Choi Hongseong, CEO of Daesunju, and nine outstanding public officials received commendations from the Director of Customs.

In addition to its collaboration with Busan Customs, Daesunju has also worked with the Dongnae Police Station to conduct a campaign encouraging the reporting of drug-related sex crimes using its products. The company is also taking the lead in preventing drug crimes in the local community by encouraging voluntary participation from its employees in anti-drug campaigns.

Choi Hongseong, CEO of Daesunju, stated, "As drug crimes rapidly spread into our daily lives, we launched a joint campaign with Busan Customs, which has led to this meaningful award. We will continue to cooperate with local public institutions to engage in activities that contribute to the public good and the development of the local community."