Shinhan Card Launches "GachiPay" Donation Campaign... Support for Vulnerable Groups via Ttaenggyeoyo App

On November 4, Shinhan Card announced that it will launch a customer participation-based community social contribution campaign called "GachiPay."

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GachiPay is a new social contribution campaign initiated by Shinhan Card. When customers use affiliated local small business merchants, Shinhan Card will accumulate a certain amount of funds to support vulnerable groups. Customers are automatically enrolled in the campaign simply by using the designated merchants, with no separate application process required. There are no additional costs involved.

The funds raised will be used for various support programs for vulnerable groups.

Shinhan Card will run the first GachiPay campaign in partnership with "Ttaenggyeoyo" until the end of the year. Each time a customer makes a payment through the Ttaenggyeoyo application, a participation stamp is added. The campaign participation is completed after five transactions.

After the campaign ends, the donation funds will be allocated primarily to regions with the highest participation rates. In the top three regions, the funds will be used for senior reemployment support programs. In regions ranked fourth to tenth, the funds will be used to provide healthy meals to vulnerable groups.

Going forward, Shinhan Card plans to expand the GachiPay campaign to various affiliated merchants, including small businesses in traditional markets and "Good Stores" that offer affordable prices and quality services.

A Shinhan Card representative stated, "We designed this campaign to deliver the message of valuable consumption and living together," adding, "We will continue to introduce various campaigns with social value, in line with our group mission to make the world a better place through finance."

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