Emart24 Launches Cafe Brand "Seongsu310"... Four Cup Coffees Priced at 2,900 Won

Emart24 announced on November 2 that it is launching a new cafe brand, "Seongsu310," which fully captures the vibe of Seongsu, the trendsetting district in South Korea.

The name "Seongsu310" combines "Seongsu," the name of the Seoul neighborhood where Emart24’s headquarters is located, with the street address number "310." The brand was designed with the concept of a "cafe inside a convenience store," allowing customers to experience the unique Seongsu cafe atmosphere in their daily lives.

Emart24, Cafe Specialty Brand Seongsu310. Provided by Emart24

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The packaging features the "SEONGSU 310" logo and character designs inspired by fashion-forward individuals, stylishly reflecting the hip and free-spirited mood characteristic of Seongsu-dong.

Emart24 will first introduce four types of RTD (Ready To Drink) cup coffees and eight types of pouch beverages that can be easily poured into ice cups as part of the Seongsu310 lineup. The company also plans to sequentially launch RTD fruit and vegetable drinks, as well as bakery items that pair well with Seongsu310 coffee.

The four cup coffee varieties (Americano, Cafe Latte, Vanilla Latte, Dolce Latte) come in a popular 300ml size, offering specialty-level flavor at an affordable price of 2,900 won. The eight pouch beverages (such as Americano Black, Mango Passion Blended, Sweet Vin Chaud, etc.) are available in 340ml sizes, with a range of coffee and blended flavors priced between 1,200 and 1,400 won.

To celebrate the launch of Seongsu310, Emart24 is running a 2+1 promotion on the four RTD cup coffees and, for the month of November, is also offering a 2+2 deal for customers who pay with affiliated cards or mobile payment services.

Cho Gye-dong, Head of the Beverage Food Team at Emart24, stated, "With the trend of enjoying iced coffee regardless of the season continuing to grow, we created Seongsu310 so customers across all Emart24 stores nationwide can experience the hip Seongsu cafe vibe. We will continue to lead the convenience store cafe market by introducing a diverse range of coffee, beverage, and bakery products that reflect our customers’ varied tastes."

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