by Jung Jin
Published 01 Nov.2025 09:10(KST)
The global beauty brand Marsique has announced that it has been selected as the November 'Olive Young Pick' brand by Olive Young, Korea's leading K-beauty platform, and has launched a limited edition of its exclusive 'Enriched Lash & Brow Self-Perm Kit' set.
'Olive Young Pick' is a campaign in which Olive Young carefully selects trending and highly rated brands and products each month, offering them in stores nationwide and on its online mall with special discounts.
For this promotion, Marsique has created a special set by adding the 'Enriched Lash & Brow Serum Mini' to its 'Enriched Lash & Brow Self-Perm Kit,' which was launched in August. The set comes with a 25% discount and includes a complimentary 'Ceramide Vegan Lip Balm' valued at approximately 20,000 won.
This product is a home beauty kit designed to help even beginners achieve professional-level lash curling easily at home.
The exclusive rods, co-developed with experts, adhere securely to various eye shapes, and the low-irritation formula allows for comfortable use even around sensitive eyes.
Marsique stated, "With the growing trend of self-care routines, we have introduced this exclusive set for Olive Young so that customers can experience both lash perming and care at the same time."
Meanwhile, the product ranked No. 1 in the beauty category sales on Japan's Qoo10 immediately after its launch, demonstrating the global demand for and growth potential of self-lash perm kits.
Based on its philosophy of 'Minimal Step, Maximal Function, Mild Formula,' Marsique aims to be a home beauty routine brand that delivers maximum results with minimal steps.
Focusing on high-performance products such as lash perms, serums, and wrinkle patches, Marsique is rapidly expanding its presence at Olive Young and on global e-commerce platforms.
A brand representative commented, "Lash care is no longer just a supplementary step in makeup but has become an essential part of daily routines. Through this Olive Young Pick selection, we hope more consumers will experience easy and safe lash perming at home."
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