Hanssem Reopens "Flagship Busan Centum" After Renovation... "Premium Hub for Yeongnam Region"

On October 30, Hanssem announced the grand reopening of the "Hanssem Flagship Busan Centum" in Centum City, Haeundae District, Busan.

The Flagship Busan Centum is the company's second flagship store, following the launch of the Flagship Nonhyeon in Gangnam, Seoul, in June. Originally opened in 2011 as Hanssem's fifth directly operated store, Busan Centum underwent a comprehensive renovation for the first time in approximately 14 years.

On the 30th, a customer is receiving consultation at the newly renovated "Hanssem Flagship Busan Centum." Hanssem

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The Hanssem Flagship Busan Centum spans from the basement level to the second floor, covering a total area of 1,005 pyeong. It offers a one-stop home interior service where customers can experience a wide range of products-including furniture, interior items, and fabrics-encompassing all aspects of residential living in a single space.

The first floor features the flagship store’s exclusive "Living Oasis" concept, designed as a premium customer lounge reminiscent of a hotel lobby. Rather than simple displays, gallery-style and library-style exhibition strategies have been adopted to make it easy to compare various products. Key furniture items such as sofas, dining tables, and beds are arranged by design and function, allowing customers to compare a diverse selection at a glance.

In the Domus exhibition space-the largest of its kind in the Busan region-customers can compare premium Italian and German furniture brands such as Calia, Potocco, Himolla, and Koinor in one place. Hanssem’s premium kitchen brand, Kitchen Bach, also showcases a lineup of products in various colors and materials tailored to domestic premium kitchen trends.

On the 30th, a customer is examining building materials at the newly renovated "Hanssem Flagship Busan Centum." Hanssem

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To celebrate the reopening, a variety of exclusive promotions are being offered at the Flagship Busan Centum. Customers who make a reservation in advance and visit the store, as well as newlywed customers, will receive a "Hanssem Hotel Towel 5-piece Set."

Until November 30, a pop-up store in collaboration with dessert brand "Brick Sand" will also be open. During the event period, customers who receive a consultation at the Hanssem Flagship Busan Centum or write a visit review will be given a "Brick Sand Dessert Set."

Customers who sign a contract for furniture or interior services after a consultation at the store will receive a "Frankly Room Shoes 2-piece Set." Discounts will be offered on fabric beds, popular sofas, and solid wood dining tables for furniture contracts. For interior construction contracts, customers can receive Hanssem products worth up to 7 million won.

A Hanssem representative stated, "While the Flagship Nonhyeon was the first store to symbolize the brand's identity, the Flagship Busan Centum is the second iconic space that extends this philosophy and expands the premium brand experience to customers in the Yeongnam region. Through flagships that reflect regional lifestyles and residential cultures, we aim to deliver an even deeper Hanssem brand experience."

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