Cadillac Opens Suwon Showroom, Expanding Customer Touchpoints in Southern Metropolitan Area

by Oh Hyungil

Published 28 Oct.2025 10:06(KST)

Main Vehicle Displays with Dedicated Customer Consultation Rooms and Lounge

Cadillac announced on the 28th that it has opened the Suwon Showroom and officially begun operations, aiming to expand customer touchpoints and strengthen services in the southern metropolitan area.

Hector Vizareal, President of GM Korea Operations (fourth from left), is cutting the ribbon with officials at the opening ceremony of the Cadillac Suwon Showroom on the 27th. GM

The Suwon Showroom boasts excellent accessibility as it is located on Jungbu-daero, which passes through major residential areas and commercial facilities. Its proximity to key highways such as Gyeongbu and Yeongdong Expressways positions it as a strategic hub expected to cover the southern Gyeonggi region, including Yongin, Dongtan, and Hwaseong.

The 300-square-meter showroom features displays of the flagship SUV, The New Escalade, as well as the brand’s first electric SUV, the Lyriq. Separate customer consultation rooms and lounges have been set up to provide a relaxed and comfortable environment for experiencing the vehicles. The showroom is operated by the official agent, AJU Motors.

Cadillac Suwon Showroom. General Motors

Hector Vizareal, President of GM Korea Operations, said, “This will be an important opportunity for more customers to experience Cadillac’s brand value firsthand,” adding, “We will continue to expand customer touchpoints in the Korean market and strengthen Cadillac’s unique, differentiated customer experience.”