Pulio Opens Seongsu Pop-Up Store "Pulio City" in Collaboration with Movie "Zootopia 2"

- Interactive pop-up store at Seongsu LECT from October 17 to 26
- Zootopia photo booth, collaboration merchandise, lucky draw, and a variety of on-site events

Pulio Opens Seongsu Pop-Up Store "Pulio City" in Collaboration with Movie "Zootopia 2" 원본보기 아이콘

Premium home care brand PULIO is operating a special pop-up store, "PULIO City," in collaboration with the movie "Zootopia 2" at Seongsu LECT from October 17 to October 26. The pop-up is open daily from 11:00 a.m. to 8:00 p.m.


This pop-up features the concept "Judy and Nick’s New Investigation, Everything Goes Well with PULIO!" and is designed as an interactive space where visitors can take on missions themselves, set against the backdrop of PULIO City, which has been overtaken by fatigue.


On site, a variety of programs will be offered, including a Zootopia photo booth, limited-edition merchandise giveaways, up to 60% discounts, a lucky draw event, and product experiences. In addition, customers who participate in the "Find the Flower of Fatigue" guerrilla event during the pop-up period will receive a specially made mini pouch and a random charm.


A PULIO representative stated, "This Seongsu pop-up, which combines the worlds of our brand and the movie, will provide customers with a unique experience that delivers both enjoyment and healing," adding, "We hope many people will visit Seongsu and experience the special journey presented by PULIO and 'Zootopia 2' firsthand."


Meanwhile, Disney's "Zootopia 2" is scheduled for release in Korea on November 26. The highly anticipated film follows the return of the iconic duo Judy and Nick as they chase down a mysterious snake named Gary, shaking up the city and diving into a new world in a thrilling investigative adventure that promises to deliver a special kind of excitement to audiences worldwide.

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