K-Contemporary Sensibility Arrives in Busan... Minju Kim × Pacqua Launch First Pop-up Store in Busan

At the Signature Pop-up Zone on Basement Level 1 of Lotte Department Store Busan Main Branch, the K-contemporary fashion brand Minju Kim and its second brand Pacqua will launch their first pop-up store in the Busan area, running for three weeks from October 17 to November 6.

Customers are browsing various products at the Minjoo Kim X Pakua pop-up store held at Lotte Jamsil Avenue. Provided by Lotte Department Store

원본보기 아이콘

This pop-up event marks a significant step in expanding the Minju Kim brand and strengthening its connection with customers in Busan. Designer Minju Kim will personally visit Busan to host a special event and engage directly with customers.

Minju Kim is a leading K-contemporary brand that has established a strong presence both domestically and internationally, known for its Korean-inspired details and original designs. The brand has earned the love of many fashion enthusiasts with its modern reinterpretation of traditional elements and sophisticated silhouettes.

The second brand, Pacqua, was created to maintain Minju Kim’s signature sensibility and quality while enhancing communication with Generation Z, offering a more casual and active style.

The Signature Pop-up Zone at Lotte Department Store Busan Main Branch has become a key stage for Busan’s fashion culture, where brands in categories such as fashion, beauty, and lifestyle introduce new concepts and limited collections.

This Minju Kim X Pacqua pop-up will further reinforce the symbolic status of the Signature Pop-up Zone and present the latest in K-contemporary fashion directly to customers in Busan.

Hwang Jeonggi, Head of Accessories at Lotte Department Store Busan Main Branch, said, "The Signature Pop-up Zone is a flagship content space at the Busan Main Branch, serving as a platform for domestic and international brands to showcase new sensibilities and trends. This Minju Kim and Pacqua pop-up will be a special opportunity for customers in Busan to experience the originality and experimental design world of K-fashion firsthand."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.