Diverse Lifestyles... Shinsegae Centum City Opens Pop-Up for Women's Brand "JAAH"

by Kim Yongu

Published 03 Oct.2025 11:10(KST)

Shinsegae Centum City is introducing a pop-up store for the fashion brand JAAH, designed for modern women who pursue diverse lifestyles.

JAAH’s brand slogans include ‘Mixfit,’ a combination of ‘Mix’-blending lifestyle and personal taste-and ‘Fit’-clothing tailored to one’s daily life, body shape, and sense of style, as well as ‘AM to PM,’ which represents a seamless day that naturally connects work and leisure from morning to evening.

The pop-up offers a wide range of products, from fashionable and practical apparel to accessories and miscellaneous goods, catering to women who move between casual and contemporary, sports and daily life, and lead multifaceted lives.

To celebrate the opening, all items will be available at a 15% discount, and customers who spend over 200,000 won will receive a special gift of JAAH socks.

The JAAH pop-up can be found on the 3rd floor of Shinsegae Centum City until the 16th of this month.

Shinsegae Centum City 3rd Floor J.A. Store.