[Today's New Release] Kumyang International Launches Korea-Exclusive '1865 Special Edition Beloved'

Published 02 Oct.2025 09:53(KST)

Limited Release in Two Varieties: Cabernet Sauvignon and Sauvignon Blanc

Kumyang International announced on October 2 that it will launch the Korea-exclusive '1865 Special Edition Beloved' from its flagship Chilean wine brand '1865'.

(From left) '1865 Beloved Sauvignon Blanc', '1865 Beloved Cabernet Sauvignon'. <br>[Photo by Kumyang International]

(From left) '1865 Beloved Sauvignon Blanc', '1865 Beloved Cabernet Sauvignon'.
[Photo by Kumyang International]

The '1865 Special Edition Beloved' draws inspiration from Korea's traditional Obangsaek colors and lattice patterns, blending nature and humanity, tradition and modernity in its design to embody Korean aesthetics in the wine. Notably, '1865' is written in Hangul as 'Ilpal-yuko' to evoke a Korean sensibility, and the label highlights the phrase 'Celebrating a decade as Korea's favorite wine' beneath it.

This edition was created to express gratitude for ten years of love from the Korean market, applying the highest quality standards throughout every stage from grape selection to winemaking. In particular, the chief winemaker of 1865 personally tasted every oak barrel during the final blending stage, selecting only 1% of the barrels for the blend. The limited edition is available in two varieties: Cabernet Sauvignon and Sauvignon Blanc.

The 1865 wine, often called Korea's national wine, has been familiar to consumers since its launch thanks to its unique marketing strategies. Viral marketing using the phrase 'Play 18 holes in 65 strokes' achieved great success and was pivotal in establishing its strong brand image as the 'golf wine.' Since then, the brand has continued to expand its consumer engagement through a wide range of marketing activities, positioning itself as both an introductory and classic wine. These efforts include collaborations with Kakao Friends, official sponsorship of FC Seoul, and various other initiatives.

A representative from Kumyang International stated, "As 1865 Selected Vineyard Cabernet Sauvignon has become Korea's national wine, we have built a robust portfolio with products like Selected Collection and Prelusion, evolving into a brand that meets consumers' needs. In appreciation of the unwavering support from consumers over the past decade, we plan to launch Beloved and carry out a variety of marketing campaigns."