Korea Tourism Organization Launches AI-Based Tourism Guide Service at Suncheonman National Garden

On October 1, the Korea Tourism Organization announced that it will officially launch "Gwangjipsa" (an AI butler that resolves inconveniences at tourism sites), an artificial intelligence (AI)-based tourism innovation pilot project, at Suncheonman National Garden.

The Gwangjipsa pilot project goes beyond simple tourist information, focusing on comprehensively addressing ongoing issues at tourism sites such as safety concerns, lack of information, difficulties in foreign language communication, and inaccuracies in visitor data. By integrating the "AI Map," a unified smart tourism guide, with AI video analysis and interpretation solutions, the project aims to address the key challenges at Suncheonman National Garden in a holistic manner.

When visitors access the AI Map, Gwangjipsa recommends personalized courses by considering visitor data such as type and purpose of visit, as well as the garden’s experience and convenience facilities, and barrier-free amenities. Additionally, based on real-time location information, visitors can check the nearest gardens, restrooms, and information desks from their current position.

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Furthermore, by analyzing AI-powered real-time video, the system monitors the number of visitors at major entrances and displays congestion levels on the map in three stages based on parking space availability. After operating hours, it automatically detects unauthorized activities and notifies administrators to enhance safety. This video analysis also allows for the management of visitor statistics via a dashboard, thereby improving the accuracy of visitor data.

In addition, a mobile interpretation solution provides real-time guided services about Suncheonman National Garden in 37 languages. Visitors can receive assistance in their selected foreign language via smartphone from anywhere in the garden whenever they have questions during their visit.

Yang Kyungsoo, Acting Head of the Tourism Industry Division at the Korea Tourism Organization, stated, "This project is significant because it introduces a new approach to solving tourism challenges from an AI perspective," adding, "If Gwangjipsa expands nationwide, it will become a new standard for regional tourism."

Starting with the pilot project at Suncheonman National Garden, the Korea Tourism Organization plans to expand Gwangjipsa services to other locations, including Naejangsan National Park, which frequently experiences congestion during the autumn foliage season, and the World Coffee Leaders Forum & Seoul Cafe Show, which attracts 130,000 visitors from 75 countries worldwide.

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