Hana Bank Signs Asset Management MOU with Le El Upper House

Hana Bank announced on September 24 that it had signed a memorandum of understanding (MOU) with Heonintown Development to provide asset management services and customer marketing cooperation for residents and prospective residents of the luxury residential complex 'Le El Upper House' located in Gangnam, Seoul.

Through this agreement, Hana Bank will offer customized asset management services to prospective residents of 'Le El Upper House,' covering tax, real estate, and financial consultations. Heonintown Development will provide an exclusive consultation space within its gallery, as well as differentiated services such as private classes and exclusive gallery tours.

In particular, Hana Bank plans to connect its premium programs, such as Club One and Art Club, to provide customers with a higher level of financial and cultural experiences. This is expected to enhance customer satisfaction while also elevating the brand value of both companies.

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This agreement goes beyond general financial support by presenting a 'converged model of residential living and asset management,' thereby demonstrating the diverse expansion possibilities of Hana Bank's 'Family Office' service.

Lee Eunjung, Head of Hana The Next Division at Hana Bank, stated, "Through the cooperation between Hana Bank's Family Office and Heonintown Development, residents of 'Le El Upper House' will receive new value that combines top-level asset management expertise with a premium lifestyle," adding, "We will continue to expand tailored solutions that encompass every aspect of our customers' lives."

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