DK Asia "Royal Park City" Ranks 3rd in High-End Residential Brand Reputation... First for a Developer

DK Asia announced on the 23rd that "Royal Park City" ranked third this month in the high-end residential brand reputation index survey released monthly by the Korea Corporate Reputation Research Institute. This is the first time that a developer, rather than a major construction company, has made it to the top ranks with its own brand.

The Korea Corporate Reputation Research Institute is a specialized organization that analyzes brand value based on consumer big data. This month, Hyundai Engineering & Construction's "The H" took first place, while Lotte Engineering & Construction's "Le El" ranked second. Following DK Asia's "Royal Park City" in third place, DL E&C's "Acro," Doosan Enerbility's "Trimage," and Daewoo Engineering & Construction's "Prugio Summit" ranked fourth to sixth, respectively.

Additionally, Hoban Construction's "Summit," Doosan Engineering & Construction's "We’ve the Zenith," POSCO E&C's "Otir," and SK Ecoplant's "Define" made it into the top ten. Among these, only Royal Park City is a brand created directly by a developer, not a construction company.

Actual photo of Incheon 'Singumdan Royal Park City II'. Photo by DK Asia

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DK Asia’s high-end residential brand "Royal Park City" has been recognized for building its competitiveness through communication with consumers. Its product appeal, which surpasses that of major Gangnam complexes, differentiated residential services, and cultural activities connected with the local community have all contributed to elevating the brand’s value.

Notable examples include being the first in the industry to sponsor resident clubs, opening the Geomdan Buckwheat Flower and Hwangto Simnigil trails, and hosting the resident participation event "Totoro Party." Going beyond simple supply, the continuation of relationships with residents and the local community has led to high acclaim.

Kim Jeongmo, Chairman of DK Asia, stated, "It is significant that the future of residential culture, community, and differentiated residential services newly proposed by Royal Park City have been highly evaluated," adding, "We will provide not just living spaces, but a premium resort lifestyle where healthy rest and daily life become a source of healing."

Chairman Kim also said, "To establish Royal Park City as the world’s top brand, we have already conducted global brand marketing in places such as Times Square in New York, Shibuya and Shinjuku in Japan, and Paris, France." He continued, "Through Korea’s first resort city concept that combines large-scale parks, luxury residences, high-end leisure infrastructure, and a variety of community facilities, we will realize a sustainable, urban premium resort lifestyle."

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