by Jung Jin
Published 23 Sep.2025 11:10(KST)
"When you return home after going out, you feel both physically and mentally at ease thanks to the storage services organized by professionals. With housekeeping and organization services, worries about cleaning and waste separation have disappeared. Healthcare services allow you to check your blood pressure and overall condition, and the fitness center offers personalized workout plans. When needed, you can consult with a doctor remotely and pick up prescribed medication at the pharmacy."
Posco E&C is developing the MBC site in Beomeo-dong, Suseong-gu, Daegu, to introduce Eonard Beomeo, which is gaining attention as "not just an apartment for living, but a place that offers top-tier lifestyle services." As satisfaction with these services and product quality continues to grow, it has been reported that wealthy individuals are making reservations to visit the model home.
A sales representative stated, "There is a strong response because people can now experience and own services and finishes that were previously only available in Seoul’s most exclusive complexes, right here in Daegu," adding, "Actual contracts by affluent clients who prefer not to flaunt or reveal their wealth are steadily continuing."
■ Experience a High-End Lifestyle Never Seen Before in Daegu, Only at Eonard Beomeo
Eonard Beomeo is the first in Daegu to introduce concierge and membership services, aiming to differentiate every aspect of daily life.
Services include 'housekeeping service' that supports cleaning, waste disposal, and recycling within each unit; 'organization service' where professionals arrange your home; and 'on-site car wash service.' Additionally, conveniences such as laundry, group purchasing, and parcel reservation are also provided.
The health management program is also noteworthy. Through healthcare services, residents can manage their personal health data, and for the first time in the industry, a remote medical consultation service has been introduced, linked directly to pharmacies. Furthermore, meal delivery to your doorstep, personal assistant services, and an academy for resident interaction and education are planned.
An industry insider commented, "The healthcare service, in particular, offers a different approach from existing apartments, resulting in a high level of satisfaction among affluent residents," adding, "Many see the healthcare service alone as highly valuable."
■ Also Noteworthy for Luxury Finishes and the Rarity of Large-Scale Units
Eonard Beomeo is also recognized for the completeness of its product offerings. In particular, affluent clients have expressed significant satisfaction with luxury furniture and finishes that are typically only found in select high-end complexes in Seoul.
Throughout the home, top-tier finishes have been applied, such as Italian kitchen furniture Dada, custom furniture brand Armo, German bathroom brand GROHE, and Italian Atlas Concorde tiles. In addition, Daegu’s first resident-only movie theater, sky lounge, sky fitness, group exercise facilities, and Pilates studio are part of the Sky Community, further enriching residents’ lifestyles.
At the same time, the rarity of large-scale units in the complex is also being highlighted by local experts. A nearby real estate agent commented, "It will be virtually impossible to find another complex in Beomeo-dong composed solely of large units in the future," adding, "Recently, a 42-pyeong (exclusive area 102 square meters, 27th floor) unit at Suseong Beomeo W set a new record at 2.1 billion won. As existing large apartments continue to age, the rarity and value of Eonard Beomeo will be even more highly regarded."
■ Future Value Expected with Supreme Court Relocation and Line 4 Development
Meanwhile, Eonard Beomeo is also drawing attention for its future value in addition to its product features. In particular, expectations are rising as discussions are underway, mainly among the ruling party, to relocate the Supreme Court to Daegu.
Furthermore, right in front of the complex, the planned Venture Valley Intersection Station on Daegu Subway Line 4 (EXCO Line, targeted for completion in 2030) is expected to enhance transportation convenience and increase property values.
The Eonard Beomeo model home is located in Hwanggeum-dong, Suseong-gu, Daegu Metropolitan City.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.