Kang Ho-dong, G-DRAGON, and Son Heung-min Gather for a Special Event... Hana Bank Unveils "Hanappunin Mureuppak Doctor"

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On September 16, Hana Bank announced that it will exclusively release the YouTube content "Hanappunin Mureuppak Doctor" on its official YouTube channel, "Hana TV," on September 23. The show will be hosted by the nation's MC Kang Ho-dong, with G-DRAGON and Son Heung-min appearing as guests.

"Hanappunin Mureuppak Doctor" is a modern reinterpretation of the beloved variety show "Mureuppakdosa," presented as a new type of YouTube content that combines banking and entertainment-a concept Hana Bank calls "banktainment."

This content breaks away from traditional advertising formats, instead taking the form of a talk show featuring Hana Bank’s advertising models. Kang Ho-dong will serve as the host, while global stars G-DRAGON and Son Heung-min will share the challenges and concerns they faced on their journeys to the top of their respective fields, along with a variety of personal anecdotes.

In particular, G-DRAGON will reveal the story behind becoming a model for Hana Financial Group, his unique perspective on finance as a global artist, and his personal asset management tips-stories never shared before. Son Heung-min will discuss his special connection with Hana Financial Group, reflect on his experiences over the past seven years, and share previously unreleased and candid episodes, including his MBTI and personality type.

Meanwhile, the teaser video and poster for "Hanappunin Mureuppak Doctor," released on September 12, have generated significant buzz both online and offline, heating up various communities and social media platforms. On September 16, the official trailer and poster featuring G-DRAGON and Son Heung-min were released through Hana TV, drawing the attention of fans both in Korea and abroad.

The production of this content also includes key staff members such as writer Hwang Sun-young, who contributed to the heyday of "Mureuppakdosa," and features narration by voice actor Ahn Ji-hwan, known for his comic relief, raising expectations for a highly polished final product.

Like "Mureuppak Doctor," who solves concerns before one’s knees even touch the ground, Hana Bank has always strived to address customer concerns sincerely from the perspective of financial consumers, offering a variety of financial solutions.

Representative solutions include "HANA THE NEXT," a senior-specialized integrated brand designed to address the concerns of senior customers worried about their second act after retirement, and "HANA THE EASY," which helps foreign customers living in Korea for study, work, or other purposes resolve their financial concerns.

An official from Hana Bank’s Brand Strategy Department stated, "This new challenge of banktainment, a first in the financial sector, is drawing significant interest from customers. Just as Mureuppak Doctor solves guests’ concerns, Hana Bank will continue to listen to each customer’s concerns and provide practical solutions through a wide range of financial services."

Additionally, Hana Bank has established "Hana Play Park," a brand experience space near its group headquarters in Myeong-dong, Jung-gu, Seoul, where domestic and international visitors can enjoy various events. The bank has also led new challenges and changes in financial branding by operating pop-up stores such as "Seongsu International Airport" and "Seongsu Daldal Factory," cementing its status as a culture-leading bank.

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