Coupang Joins 'Manufacturing AX Alliance'... Leading AI-Based Innovation in Distribution and Logistics
by Park Jaehyun
Published 10 Sep.2025 15:49(KST)
Coupang Leads AI Transformation in Distribution and Logistics
"Accelerating Innovation with State-of-the-Art Automation and Robotics"
On September 10, Coupang announced that it will participate in the "Manufacturing AX Alliance," a public-private committee organized by the government with leading artificial intelligence (AI) companies and experts from each sector to drive the AI transformation (AX) of the domestic manufacturing industry. As a key player in the AI transformation of the distribution and logistics industry, Coupang plans to lead innovation based on AI technology.
Baek Eunok, Head of the Data Division at the National AI Strategy Committee (left), and Park Daejun, CEO of Coupang, attending the launch ceremony of the Manufacturing AX Alliance. Courtesy of Coupang
원본보기 아이콘Coupang stated that Park Daejun, CEO of Coupang, attended the "Manufacturing AX (AI Transformation) Alliance Launch Ceremony" hosted by the Ministry of Trade, Industry and Energy on this day. The event was also attended by Kim Junggwan, Minister of Trade, Industry and Energy, as well as representatives from AI-specialized companies, universities, and research institutes.
The Manufacturing AX Alliance consists of ten sector-specific alliances, including AI Factory, AI Manufacturing Service, Autonomous Vehicles, and Humanoids. Coupang will be regularly active in the Distribution and Logistics Alliance.
Coupang has rapidly introduced state-of-the-art automation and robotics technologies based on AI at its fulfillment sites. Advanced AI-based technologies such as automated guided vehicles (AGVs), sorting robots, and depalletizing robots are being expanded at major logistics infrastructure facilities, including the Daegu Fulfillment Center, which opened in 2023, and the Gwangju Advanced Logistics Center, completed last year. This year, Coupang is further increasing the automation rate based on AI technology at its major fulfillment centers.
A Coupang representative said, "Through our participation in the Manufacturing AX Alliance, we will strengthen cooperation with the Ministry of Trade, Industry and Energy and other relevant organizations, and do our utmost to ensure the successful AI transformation of the distribution and logistics sector." The representative added, "We will accelerate innovation in logistics and customer service based on AI technology to compete in the global market, and further strengthen our mutually beneficial cooperation with local small business owners."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.