Genesis Hosts "Rising Night" Exhibition Showcasing the Neolun SUV Concept

Genesis announced that the exhibition "Rising Night," jointly planned with the Cheongju Craft Biennale Organizing Committee and the Cheongju Korean Craft Center, will be held at "Genesis Cheongju" from September 4 to November 2, 2025.

The exhibition hall of "Rising Night," jointly planned by Genesis, the Cheongju Craft Biennale Organizing Committee, and the Cheongju Korean Craft Center. Genesis

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Three winners of the "2023 Cheongju International Craft Competition" are participating, sensuously interpreting Genesis's relentless change and innovation through the "Neolun Concept," which is expressed as "the time from blue night to morning."

The Neolun is a large-scale electrified SUV that was first unveiled at Genesis House New York in March 2024. As a concept model, it demonstrates Genesis's unlimited potential and future direction through the organic integration of design and technology.

Artist Jung Soyoon presents a landscape painting crafted by sewing dyed transparent threads. Ceramic works by artist Kim Hojung, who reinterprets the materiality of the earth and the time of the universe in a modern way, and glass works by artist Park Sunghoon, who uses the blowing technique to express an infinitely expanding world within glass, are also on display. The Neolun is exhibited in the hall, allowing visitors to experience the Korean aesthetics of emptiness and the artistic sensibility of various technologies.

The exhibition hall of "Rising Night," jointly planned by Genesis, the Cheongju Craft Biennale Organizing Committee, and the Cheongju Korean Craft Center. Genesis

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Genesis will provide official protocol vehicles to the Cheongju Craft Biennale Organizing Committee, supporting the comfortable transportation of key figures and craft experts during the "2025 Cheongju Craft Biennale."

A Genesis representative stated, "We believe we can widely promote the Korean beauty embodied in Genesis's design philosophy and contribute to the development of culture and the arts in the Cheongju area," adding, "We will continue to emotionally convey Genesis's story of relentless challenge and innovation to our customers."

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