DB Insurance Wins at National Quality Innovation Competition for Nine Consecutive Years

by Choi Donghyeon

Published 04 Sep.2025 08:54(KST)

DB Insurance announced on September 4 that it achieved a remarkable milestone by becoming the first company in the financial sector to win awards for nine consecutive years at the 51st National Quality Innovation Competition, often referred to as the National Sports Festival of the industry.

The event, co-hosted by the National Institute of Technology and Standards under the Ministry of Trade, Industry and Energy and Jeju Special Self-Governing Province, and organized by the Korean Standards Association, was held from August 25 to 29.

Amid fierce competition from over 320 teams nationwide that passed the regional preliminaries, DB Insurance won the gold award in the service category, silver awards in both the artificial intelligence (AI) and big data category and the free format (service) category, and bronze awards in the win-win cooperation, office indirect, and research achievement categories. With awards in six categories this year, DB Insurance set a new record for the most categories won since it began participating, following last year's achievement.

On the 29th of last month, at the 51st National Quality Innovation Competition held at Jeju International Convention Center, the DB Insurance 'Activity Primer' team and AIO2O Co., Ltd. 'Magic A Card' team, both participating for the first time, won bronze awards and are taking a commemorative photo. DB Insurance

The "Continued P All Touch~!" team, competing in the service category, won the gold award by building a virtual center for unmanned work processing, thereby digitizing customer-facing work. By utilizing interactive voice response (IVR) systems and robotic process automation (RPA), the team was able to deliver more accurate and comprehensive information to customers, reduce processing time, and contribute to the company's certification as an excellent call center in the service quality index.

The "smarT-UBI" team, competing in the AI and big data category, improved customer satisfaction and reduced consultant workload by expanding the process for changing the short-term driver extension rider in auto insurance from traditional consultants and ARS to a robot teller system, enabling consultation without additional wait times.

Additionally, in the win-win cooperation category, which was entered for the first time this year, the "Activity Primer" team and AIO2O Co., Ltd.'s "Magic A Card" team participated jointly. By providing sales agents with customer engagement content utilizing generative AI, both companies achieved improvements in work efficiency and increased sales, respectively. This collaborative effort between a financial company and an AI firm was recognized as a successful case of problem-solving through partnership.

A representative from DB Insurance stated, "We are once again proud to be leading the financial sector in quality innovation," adding, "We will continue to pursue ongoing innovation activities in the future."