"Cheomseongdae on New York Times Square"... LG Promotes APEC Worldwide

LG is promoting the upcoming "2025 APEC Summit," which will be held in Gyeongju at the end of October, at global landmarks.

Since September 2 (local time), LG has been displaying a promotional video for the 2025 APEC Summit, produced by the APEC Summit Preparation Committee, at world-famous locations such as New York Times Square and London's Piccadilly Circus.

Cheomseongdae, Gyeongju's representative cultural heritage, featured in the promotional video for the Asia-Pacific Economic Cooperation summit currently being displayed on the electronic billboard in New York Times Square. LG.

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This video highlights Gyeongju's representative cultural heritage, including Cheomseongdae, the Roof-end Tile with Face Design, and the Gold Crown. It also features major K-pop idols such as G-Dragon, the official APEC ambassador, as well as Blackpink and BTS, emphasizing Korea's cultural prestige.

Since last week, LG has also been running a video promoting the "APEC CEO Summit 2025," a business event held during the APEC Summit, on large electronic billboards in major areas of Seoul with high foot traffic, including Gwanghwamun, City Hall, Myeong-dong, and Gangnam.

An LG representative stated, "The successful hosting of the Gyeongju APEC Summit is an important opportunity to elevate Korea's global standing," adding, "As a company, we will support the successful hosting of the event through domestic and international promotion."

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