ARoot Holds Collaboration Meetings with Leading North American Companies at U.S. Expo

ARoot is working not only to expand its new business ventures through subsidiaries, but also to increase its market share in its core business area of POS (Point Of Sale) printers.

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On August 12, ARoot announced that it had successfully concluded its participation in 'RetailNOW 2025,' a global retail industry technology expo hosted by the Retail Solutions Providers Association (RSPA) in the United States.

This expo is a major annual event for the North American retail industry, featuring participation from global IT companies specializing in retail and payment solutions. This year, it was held in Las Vegas, United States, with more than 165 global companies-including VARs (Value Added Resellers), software providers, and distributors-and over 1,600 participants sharing a wide range of products and technologies.

At the exhibition, ARoot operated its own booth and showcased a variety of products. Its new offerings, such as the 'SLK-CB125'-targeted at the premium POS market-next-generation kitchen solutions (ODS), and linerless products, drew significant attention. During the event, ARoot also held in-depth meetings with leading North American software companies and distribution partners to verify compatibility with core products and discuss joint marketing strategies.

ARoot plans to solidify its position as an integrated supplier of POS printers and retail solutions based on partnerships with global companies. The company explained that, with large-scale orders for the SLK-CB125 continuing to come in, it expects to see visible sales growth starting in the second half of the year.

A company representative stated, "Using this exhibition as a starting point, we will strengthen our position within the integrated hardware and software ecosystem and further expand our market share in North America. Through last year's participation, we already secured major North American clients and have been continuously collaborating on new projects, so we expect to achieve tangible results within the year."

He added, "We will enhance the interoperability between North American companies' software and our key product lines, and pursue joint sales efforts to connect with major North American retail channels."

ARoot is currently working to expand its industrial printer division sales, focusing on overseas markets. Earlier this year, the company participated in both NRF (National Retail Federation) 2025, the world's largest retail expo, and EuroCIS 2025, the largest exhibition in Europe, as part of its efforts to strengthen global partnerships.

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