[Market Focus] Ecomarketing Hits Record High on Strong Q2 Results and Upgraded Investment Rating

Ecomarketing is showing strong performance in early trading.

As of 9:02 a.m. on August 12, Ecomarketing was trading at 13,500 won, up 7.14% (900 won) from the previous day. At one point during the session, the stock surged to 14,090 won, marking a new 52-week high.

Despite the sluggish domestic advertising market, the company's strong second-quarter results, along with upward revisions in target price and investment rating by securities analysts, appear to have boosted investor sentiment.

In the second quarter, Ecomarketing posted consolidated sales of 130.3 billion won (up 32.8% year-on-year) and operating profit of 19.4 billion won (up 23.0%), both exceeding market expectations (operating profit of 14.5 billion won). In particular, core advertising business profit reached 9.6 billion won, showing significant growth compared to the previous year, driven by advertising campaigns from existing major clients.

Shin Eunjeong, a researcher at DB Securities, commented, "The core advertising business is expected to maintain stable recovery in the third and fourth quarters, as advertising volumes remain steady. Although the domestic advertising market has yet to recover, the company is expected to benefit from favorable marketing strategies by major clients." The investment rating was raised from 'Neutral' to 'Buy', and the target price was increased from 9,400 won to 15,000 won.

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