Gwangju Shinsegae Reopens Local Brand "Spol" Store After Renovation

Supporting Local Companies: Growth into a Nationwide Brand

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on August 7, 2025, that it had reopened the Spol store, a local golf equipment brand, on the 6th floor of its main building on August 5.


The store offers a wide range of products, including clubs, innerwear, and masks, and is expected to attract many customers.

An employee is showcasing products at Spol, a golf equipment specialty brand store on the 6th floor of the main building at Gwangju Shinsegae. Photo by Gwangju Shinsegae

An employee is showcasing products at Spol, a golf equipment specialty brand store on the 6th floor of the main building at Gwangju Shinsegae. Photo by Gwangju Shinsegae

원본보기 아이콘

According to the Korea Park Golf Association, the number of park golf members increased from 45,000 in 2020 to approximately 183,000 in 2024, representing a growth of over 300%. The age group enjoying park golf has also expanded from mainly older adults to now include the middle-aged demographic.


Spol, a Gwangju-based company, has been producing innerwear made of functional materials, UV-protection masks, and golf gloves since its establishment in 2011. All processes, from material development to production, are carried out domestically, resulting in high customer satisfaction with product quality.


Gwangju Shinsegae first partnered with Spol in 2017 by including the brand in in-store events, recognizing its advanced technology. The partnership has continued since then, with Gwangju Shinsegae providing ongoing support for Spol’s growth, including marketing assistance.


In addition to Spol, Gwangju Shinsegae plans to introduce new premium lifestyle golf wear brands on August 8, including Saint Andrews and Amazingcre, which pursue both fashion and sports functionality.


Kim Yooncheol, head of the fashion team at Gwangju Shinsegae, said, "As interest in park golf has increased, we have newly renovated and reopened the Spol store. We hope many people will visit the store, where they can experience a variety of equipment and receive personalized customer service."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.