Consumption Coupon Effect: Shinhan's Ttaenggyeoyo Sees 460,000 User Increase in One Week

by Kim Hye Min

Published 06 Aug.2025 10:08(KST)

The Largest Increase Among Delivery Apps

Due to the effect of the livelihood recovery consumption coupon, which was issued starting on July 21, the number of weekly active users (WAU) of 'Ttaenggyeoyo', the public food delivery app operated by Shinhan Bank, increased by 460,000 in just one week. This is the largest increase among delivery apps.

Consumption Coupon Effect: Shinhan's Ttaenggyeoyo Sees 460,000 User Increase in One Week

According to Mobile Index on August 6, the WAU of 'Ttaenggyeoyo' rose from approximately 1.01 million in the third week of July to about 1.47 million in the fourth week (July 21?27), an increase of 460,000. The total number of users for July was around 2.38 million, which is about three times higher than the same period last year.

The sharp rise in user numbers is analyzed to be the result of the 'payback' benefit, which was implemented in conjunction with the distribution of consumption coupons. Starting July 25, Shinhan Bank, together with the Ministry of Agriculture, Food and Rural Affairs, launched the 'Ttaenggyeoyo Master! Unlimited 10,000 Won Reward' event, providing a 10,000 won discount coupon to users who placed two orders of at least 20,000 won each.

To further increase the number of users, Shinhan Bank also signed a business agreement on July 31 with Busan Metropolitan City and local small business organizations to promote the activation of the public delivery app. The 'Ttaenggyeoyo' app will add a Busan local currency payment feature, offer consumer discount coupons, and provide a total of 20 billion won in financial support. In addition, the 'Ttaenggyeoyo, Win-Win Store' initiative is underway, offering up to 2.1 million won in support funds to small businesses that practice sharing with vulnerable groups.

A Shinhan Bank official stated, "Our customer-centric platform strategy and efforts to realize social value are driving the growth of 'Ttaenggyeoyo'," adding, "We will continue to expand a nationwide win-win ecosystem that connects finance and platform."