150,000 Gather at Incheon Pentaport Rock Festival Sponsored by KB Kookmin Card

KB Kookmin Card announced on August 4 that approximately 150,000 people attended the 'KB Kookmin Card Star Shop with 2025 Incheon Pentaport Rock Festival,' for which the company served as the main sponsor.

A view of the 'KB Kookmin Card Star Shop with 2025 Incheon Pentaport Rock Festival' on-site experience zone set up by KB Kookmin Card at the Incheon Pentaport Rock Festival, held for three days from the 1st at Dalbit Festival Park in Songdo, Yeonsu-gu, Incheon. KB Kookmin Card

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The event was held over three days from August 1 at Songdo Moonlight Festival Park in Yeonsu-gu, Incheon.

KB Kookmin Card set up a lounge that captured the festival atmosphere and introduced a variety of interactive programs for attendees.

Customers who participated in the interactive event spaces?based on the KB Kookmin Card Lounge, KB Pay application, Teen Up Check Card, Coupang Wow Card, and Star Shop?were able to experience the brand and create lasting memories.

The lounge consisted of a first floor equipped with air conditioning and a second floor offering a panoramic view of the rock festival stage.

According to KB Kookmin Card, customer response was enthusiastic, to the point that all customer gifts prepared for events such as the prize roulette for Teen Up Check Card holders and styling tattoos for Coupang Wow Card holders were distributed. Photo zones for on-site visitors also attracted attention.

A KB Kookmin Card representative stated, "We were able to promote the KB Kookmin Card Star Shop and engage with customers at a cultural venue that resonates with the younger generation," and added, "We will continue our brand activities to connect with customers in their daily lives and deliver a variety of benefits and enjoyment."

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