Hana Financial Group Leads Efforts to Promote a Culture Encouraging Multiple Births to Address Low Birth Rate

원본보기 아이콘

Hana Financial Group announced on the 27th that it will launch the "Congratulations Happiness Box for Multiple Births" program, aiming to proactively address the low birth rate issue and take the lead in creating an environment that is friendly to families with multiple children.

This "Congratulations Happiness Box for Multiple Births" initiative is a follow-up project to Hana Financial Group's earlier "100 Hana Daycare Centers Construction Project." The program was designed to promote a culture that encourages multiple births and to provide essential support to families raising children.

The beneficiaries of this support are families using one of the 100 Hana Daycare Centers established by Hana Financial Group. Each time a family welcomes a second or subsequent child, they will receive a Happiness Box valued at 300,000 KRW. The Happiness Box comes in two types: a "voucher type," which includes a voucher for domestic helper services, and a "childcare product type," which contains essential items for newborn care.

Since 2002, South Korea's total fertility rate has fallen below 1.3, marking its entry into the category of an ultra-low birth rate country. According to Statistics Korea's "2024 Population Trend Survey" released in February, the total fertility rate in 2024 increased by 0.03 to 0.75 compared to the previous year, marking the first increase since 2015. However, the proportion of families with multiple children continues to decline, highlighting the need for greater social attention to multiple births in order to overcome the low birth rate.

Hana Financial Group began the "100 Hana Daycare Centers Construction Project" in 2018 and successfully completed it last year, building 90 public daycare centers and 10 workplace daycare centers across the country. In particular, the group prioritized support for regions with limited childcare resources, such as rural areas and facilities for children with disabilities, making significant contributions to the development of high-quality, regionally specialized childcare infrastructure.

A representative from Hana Financial Group's ESG Win-Win Finance Team stated, "Childbirth should be celebrated and supported by society as a whole, beyond being a matter of personal choice. We hope this initiative will help spread a culture that encourages multiple births," and added, "Through various childcare support programs, we will take the lead in tackling the ultra-low birth rate, which currently stands at 0.75."

Meanwhile, after successfully completing the "100 Hana Daycare Centers Construction Project," Hana Financial Group is now addressing the population decline caused by low birth rates and promoting a work-life balance environment through the "365 Days Never-Closing Hana Care Daycare Center" program. This initiative provides emergency childcare outside of regular hours at 50 daycare centers nationwide.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.