Premium Fermented Dairy Packed with Protein, Minus the Sugar

Dongwon F&B's premium fermented dairy brand "Denmark Hei(Hej!)," which was launched last year, has surpassed cumulative sales of 20 billion KRW within just one year of its launch. "Denmark Hei(Hej!)" is a brand inspired by the Danish greeting "Hej," which means wishing for health and well-being in Danish. The brand carries the message of proposing a healthy lifestyle to consumers through Danish probiotics.

The flagship product, "Denmark Hei Yogurt," is a liquid fermented dairy product that guarantees 10 billion CFU (colony-forming units) of Danish probiotics, which can help support digestive health. It also contains zinc, which is essential for immune function, as well as calcium and vitamin D, which are necessary for bone development. Reflecting the low-sugar trend, the sugar content has been reduced by more than 35% compared to the average of the top three liquid fermented dairy products, making it an option that can be enjoyed without concern.

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"Denmark Hei Greek Yogurt" is a premium product containing Danish probiotics from Denmark, a leading dairy country. Each cup (400g) contains 200 billion probiotics, which can help support digestive health. Made using a lactose-free process that removes 100% of lactose, it can be consumed by anyone without discomfort. It contains 94% domestically produced raw milk and is free from additives such as sugar, stabilizers, flavorings, colorants, sweeteners, and cream, giving it a thick and mild flavor that is true to yogurt itself. With 28g of protein per cup, it provides more than half of the recommended daily protein intake for adults. It is also rich in zinc and calcium, which can help support immune and bone health.

Recently, Denmark Hei released a TV commercial under the concept "Our Home Buys Only the World's Best," highlighting the advantages of products containing Danish probiotics from the leading dairy country, Denmark.

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