'Endpuff' Special Live Broadcast for World No Tobacco Day... Up to 63% Off

In celebration of 'World No Tobacco Day' (May 31), HR Medical is launching a large-scale discount promotion for its nicotine-free smoking cessation aid, 'Endpuff'.

HR Medical (CEO Cho Hyeran) announced on May 29 that it will hold an exclusive 'Endpuff' promotional event on Lotte Home Shopping until May 30, offering the product at discounts of up to 63%. During the event period, various complimentary gifts will also be provided to customers who make purchases.

HR Medical is holding a large-scale discount event to promote a smoking cessation culture in celebration of World No Tobacco Day. Photo by HR Medical

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Additionally, on the same day at 9 p.m., HR Medical will exclusively air a live broadcast called 'L.Live' through the Lotte Home Shopping mobile application. This broadcast will feature the largest discounts available since the product's launch, as well as a prize event for customers who make real-time purchases during the show.

'Endpuff' is a completely nicotine-free product and is the only product certified by the Ministry of Food and Drug Safety as a quasi-drug 'smoking habit improvement aid.' Its distinguishing feature is its focus on 'habit improvement' rather than serving as a nicotine replacement.

HR Medical has previously conducted various smoking cessation campaigns, including corporate smoking cessation support programs and sponsorship of sports events. In particular, throughout May, the company has been actively engaging in offline activities centered around universities through the 'Youth Smoking Cessation Practice Campaign.'

At the Seoul Women’s University festival, HR Medical set up an 'Endpuff' promotional booth to provide information on smoking cessation and offer hands-on programs. The company also participated as an official sponsor of the nationwide university student advertising club association ADPIA sports competition, conducting on-site promotions and campaigns concurrently.

An HR Medical representative stated, "We will continue to pursue various collaborations and campaigns to foster a healthy environment for smoking cessation in the future."

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