Lotte Outlet to Hold Largest Shopping Festival of the First Half, "Surprise Week"

On May 26, Lotte Outlet announced that it will host its largest shopping festival of the first half of the year, "Surprise Week," at all of its locations from May 30 to June 8.

Lotte Outlet Surprise Week. Photo by Lotte Department Store

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Surprise Week is a large-scale shopping festival held twice a year by Lotte Outlet, with the name reflecting the idea of "surprisingly low prices." For the first half of this year, over 400 brands across all product categories?including luxury, international apparel, sports, and home living?will participate. Customers will receive up to an additional 30% off outlet prices, and special summer items will be available at discounts of up to 60%.

During the event period, a prize giveaway worth a total of 30 million won will be held for customers who make purchases. Prizes include accommodation vouchers for Signiel and Lotte Hotel, as well as Avenue L seats for Lotte Giants home games, awarded to 200 customers. To participate, customers can select their desired prize on the event page within the Lotte Department Store application, make a purchase at Lotte Outlet, and accumulate L.Points, which will automatically enter them into the giveaway. Additionally, customers who newly sign up for Samsung Fire & Marine Insurance's Car Care service through the Lotte Department Store app during the event period will receive a coupon for a detailed vehicle inspection at any of the 400-plus Anycar Land locations nationwide for just 100 won.

From June 6 to June 8, Lotte Premium Outlet Dongbusan branch will host a "Mystery Wardrobe" pop-up event by fashion brand Handsome. At Lotte Premium Outlet Uiwang branch, a "Lotte Hotel Lucky Draw Pop-up Event" will take place. Various experiential content and flea markets will also be available.

Kim Hyunyoung, head of outlet marketing at Lotte Department Store, stated, "We will continue to strive to offer shopping festivals that feature not only discount events but also a variety of experiential content and attractions."

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