Lilybyred Launches New 'Iseuljangwang Collection' Exclusively at Olive Young

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DYD's color cosmetics brand 'Lilybyred' announced on April 28 that it will exclusively launch the 'Iseuljangwang Collection' at Olive Young on May 1. This new release consists of a total of 11 products, including lip, eye, and cheek items. Among them, 6 products will be sold as Olive Young exclusive special sets.

The 'Iseuljangwang Collection (soft glow collection)' is a daily makeup collection themed around a "subtle glow as if covered in dew," emphasizing soft and natural colors and textures. The lip product, 'Balming Dewy Tint,' features a formula that combines a lip balm and a glow tint, providing both a natural semi-gloss finish and moisturizing benefits. Shades No. 1 and No. 2 are also available as part of an Olive Young exclusive special set that includes a mini tint.

The 'Dewy Fit Palette' is a 13-pan multi-use palette that allows users to complete eyeshadow, shading, highlighter, and blush all in one. The pan sizes and textures are tailored for each use, enhancing practicality, and the compact size and design fit comfortably in one hand, offering both portability and aesthetic appeal. Shades No. 2 and No. 3 will also be released as special sets that include a dedicated glitter stick for aegyosal makeup.

The cream-type blush 'Love Beam Cheek Balm' introduces two new shades. The addition of these two nude-toned colors to the existing soft color lineup broadens the range of choices. Both new shades are included in a special set with a mini-sized liquid blush, 'Dewy Drop Cheek,' which can be layered to add extra glow.

A Lilybyred representative stated, "We aimed to create products that people would reach for every day, regardless of the situation, whether in daily life or while traveling. While Lilybyred has previously expressed individuality through vibrant and kitschy moods, this collection showcases a clear and pure look, further expanding the brand's emotional spectrum. We have carefully prepared every detail, from formulas and design to the special set gifts, to ensure customers feel both emotional and practical satisfaction throughout the entire experience of purchasing and using the Iseuljangwang Collection. We hope for your interest and support."

Meanwhile, the 'Iseuljangwang Collection' has been selected as an Olive Young Ol-YOUNG Pick product and will be available to consumers throughout May at Olive Young both online and offline, accompanied by various promotional discounts.

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