by Lee Sungmin
Published 25 Apr.2025 09:09(KST)
Noroo Paint announced on April 25 that it sponsored eco-friendly paint for the solo exhibition of artist Baek Jeonggi held at the Arario Museum.
Through this sponsorship, Noroo Paint's eco-friendly product "Soon&Su All Cover" was applied to the walls and structures within the art exhibition space. The focus was on creating color schemes and atmospheres that would more effectively convey the artist's creative vision. By using an environmentally friendly product with low levels of volatile organic compounds (VOCs), Noroo Paint supported a comfortable exhibition environment for visitors.
Baek Jeonggi, an artist recognized for his sophisticated use of color and bold sculptural language, explores the paradox of the finiteness and infiniteness of existence in this solo exhibition. He does so by incorporating scientific technology that blocks oxygen infiltration into traditional art media such as photography and sculpture.
A Noroo Paint representative stated, "We plan to continue various collaborations in culture and the arts to help create sustainable exhibition environments in the future."
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