3 Million Units Sold in 40 Days Since Launch... 'Will Jakyak' Rivals the Original Will

Hy announced on the 23rd that 'Will Jakyak' surpassed a cumulative sales volume of 3 million units within 40 days of its launch.

This milestone was reached about one month after surpassing 1 million units sold, with an average daily sales volume of approximately 85,000 units. This figure is close to the average daily sales of 90,000 units recorded by the mega brand 'Helicobacter Project Will' (hereafter referred to as 'Will') in its first year.

Hy announced that 'Will Jakyak' surpassed 3 million units sold within 40 days of its launch. Hy

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The company analyzed that the rapid spread of the new product was driven by Fresh Managers sharing reviews about the product's functionality, which helped secure early customer trust. In fact, the number of customers who subscribed to the Will Jakyak regular delivery service through Fresh Managers has reached 61,000. Customer satisfaction with the daily delivery service method is also high. More than half of Will Jakyak subscription customers consume the product at least five times a week.

Enhanced functionality is another factor behind its popularity. For the first time in the brand's history, a dual-formulation design allows consumers to take both a tablet and a liquid at once. The product applies different individually recognized ingredients for stomach health to each formulation, further strengthening its functionality. The product cap contains a functional ingredient called 'Jakyak Extract Complex' (hereafter referred to as 'Jakyak Extract'), in tablet form, which may help protect the stomach lining. Jakyak Extract is a traditional ingredient made by blending peony root and Inula flower. The liquid is formulated with multi-functional benefits to support both intestinal and stomach health, and contains a variety of probiotics, including the company's patented HP7 probiotic strain.

Choi Youngtaek, head of hy's Dairy Product CM Team, stated, "'Will Jakyak' is a premium functional fermented milk for stomach health that hy introduced after nine years of research," adding, "Our goal is to maintain the current sales trend and grow 'Will Jakyak' into a mega brand like Will."

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