'Olive Young Festa' to Open... Advance Ticket Sales Begin on the 23rd

CJ Olive Young announced on the 21st that it will begin advance ticket sales for the '2025 Olive Young Festa' at 12:00 p.m. on the 23rd.

First launched in 2019, Olive Young Festa has established itself as a leading K-beauty event, introducing popular domestic beauty and health brands every year. Olive Young had operated the Awards and Festa events as a combined program until 2023, but last year only held the Awards, and this year, for the first time, the two events will be held separately. The aim is to create a festival with enhanced experiential elements.

Representative image of the '2025 Olive Young Festa' held from the 21st to the 25th of next month around Nodeulseom, Yongsan-gu, Seoul. (Photo by CJ Olive Young)

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This year's '2025 Olive Young Festa' is the largest experiential outdoor beauty and health festival in Korea. It will take place over approximately 3,500 pyeong from the 21st to the 25th of next month at Nodeulseom, Yongsan-gu, Seoul. As this is Olive Young's first independently held Festa, various experiential programs such as beauty classes, cultural performances, and food trucks will be offered.

Through this Festa, Olive Young will introduce a total of 108 beauty and health brands. The plan is to showcase brands representing K-beauty and K-health, as well as emerging indie brands leading new trends, organized by category.

The theme of this year's Festa is 'Treasure Island.' The entire festival has been designed as a single journey so that brand booth experiences feel like an adventure. Participants will receive an 'Adventure Kit' containing items such as a map, bag, umbrella, and bottled water. Photo zones will be set up throughout the venue to help visitors create lasting memories.

Olive Young will also operate the experiential beauty class program 'Beauty & Health Deep Dive' every day in collaboration with leading K-beauty trend brands. On the first day of the event, beauty creator Cho Hyojin and makeup artist Park Taeyoon will host a base makeup class using the color cosmetics brand 'Wakemake.'

Together with the CJ Cultural Foundation, Olive Young will present the outdoor cultural performance program 'Olive Green Sounds with CJ Cultural Foundation' to further elevate the festival atmosphere. This program will be held every day at 6:00 p.m. during the event at the Nodeulseom lawn plaza.

The Festa will operate daily from 10:00 a.m. to 8:00 p.m. There are three types of admission tickets: morning, afternoon, and evening, priced at 55,000 won, 40,000 won, and 15,000 won, respectively. The morning ticket allows entry from 10:00 a.m., the afternoon ticket from 3:00 p.m., and the evening ticket from 6:00 p.m.

Detailed schedules and information about the 2025 Olive Young Festa can be found on the Olive Young mobile app or online mall.

An Olive Young representative stated, "We have completely redesigned the format, space, content, and brands to present a 'beautytainment' festival that combines beauty with entertainment," adding, "For customers who have been waiting for the Festa, we will deliver an 'iconic beauty & health festival' that only Olive Young can offer."

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