Lotte Fans Left Out of "KBOppang" Craze Can Now Join In... 7-Eleven to Launch Product in May
by Park Jaehyun
Published 18 Apr.2025 16:26(KST)
Updated 18 Apr.2025 16:42(KST)
"Ma! Giant Red Bean Bread" to Launch in Early May
Manufactured by Lotte Wellfood, Priced at 1,900 Won
7-Eleven is launching a new product for Lotte Giants fans, who have been left out of the recent KBO bread (KBOppang) craze.
Convenience store 7-Eleven is scheduled to release Lotte Giants' "Ma! Giant Red Bean Bread" early next month. Photo by 7-Eleven
원본보기 아이콘On April 18, 7-Eleven, operated by Korea Seven, announced that it will release the Lotte Giants red bean bread, "Ma! Giant Red Bean Bread," under its private brand "7 Select" early next month. The product will be manufactured by Lotte Wellfood and will be priced at 1,900 won.
The product includes one of 120 random collectible stickers featuring Lotte Giants players. It will be sold exclusively at 7-Eleven stores nationwide.
Previously, on March 20, SPC Samlip collaborated with the Korea Baseball Organization (KBO) to launch KBO bread, which featured collectible stickers of players and mascots from nine professional baseball teams (excluding Lotte) in the KBO. Over one million packs were sold within just three days of its release.
However, Lotte Giants was the only team excluded from the KBO bread, disappointing its fans. Industry insiders believe that the collaboration did not materialize due to the competitive relationship between SPC Samlip and Lotte Wellfood, a Lotte affiliate.
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