by Jung Jin
Published 12 Apr.2025 09:00(KST)
The dermocosmetic brand EXOPROXYL will hold its first official launch broadcast today at 12 PM through GS Home Shopping. The broadcast will be hosted by show host Ha Do-seong, who will provide detailed introductions of the brand’s flagship products and their effects to consumers.
EXOPROXYL, launched in July 2024, is led by CEO Seo Hyun-seon, a biomedical engineering graduate from Johns Hopkins University. The brand focuses on restoring the skin’s natural healthy glow based on scientifically researched and personally designed formulas.
The flagship product, 'Cica Exosome Glow 50 Ampoule,' combines cica ingredients suitable for sensitive skin with a high concentration of exosomes to soothe the skin while helping to achieve a clear, radiant glow. Its immediate brightening effect and comfortable feel have quickly spread through word of mouth on SNS and community platforms, rapidly increasing brand awareness.
The GS Home Shopping broadcast will offer exclusive sets and special benefits, along with revealing key ingredients, clinically based efficacy, and real user reviews.
An EXOPROXYL representative stated, "EXOPROXYL is a brand that honestly contains only the essential functions for the skin, focusing on visible effects rather than complicated ingredients. We hope that through this home shopping broadcast, more consumers will be able to directly experience the product power of EXOPROXYL."
EXOPROXYL’s first GS Home Shopping broadcast will be live on April 12 at 12 PM on the GS Shop TV channel. During the broadcast, product sets and purchases will be available through the GS Shop official website and mobile app.
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