Lundrigo, "Laundry Patterns Changed Due to Abnormal Climate"... AI Analysis Released

Food, Clothing, and Shelter Company, the operator of the non-face-to-face laundry platform Laundrigo, announced the '2025 Spring Laundry Trends' on the 10th, revealing an analysis that the timing of winter clothing laundry is shifting from seasonal units to daily weather-centered timing due to abnormal climate conditions. This analysis was derived through the company's AI-based laundry analysis system, 'AI Style Scanner.'

Uisikju Company announced the '2025 Spring Laundry Trends' on the 10th, analyzing 120,000 laundry order data. Uisikju Company

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Analyzing 120,000 laundry order data received in March, Laundrigo reported that the proportion of orders containing both winter clothing such as padding and coats and short-sleeved clothing increased by about 1.8 times compared to the same period last year. It was analyzed that the tendency to organize wardrobes according to weather conditions rather than seasonal units became prominent due to significant temperature changes by day and time.

During the same period, the average laundry order frequency per person increased by 32% compared to the previous month. Along with this, there were differences in delivery method choices, such as receiving urgently needed transitional season clothing via 'overnight delivery' and out-of-season winter clothing and bedding via 'multiple-night delivery.'

Changes were also observed in the timing of winter clothing laundry. In previous years, laundry concentrated from the point when the morning minimum temperature exceeded 5 degrees Celsius, but this year, due to the impact of abnormal climate, the order timing showed a more evenly distributed pattern.

A representative from Food, Clothing, and Shelter Company stated, "We will continue to precisely analyze the data accumulated through AI Style Scanner and enhance our services to provide customized laundry experiences for each season."

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