KleanNara Launches 'Cherry Blossom Plogging' Campaign Around Seoul Forest

by Lee Seohee

Published 10 Apr.2025 09:03(KST)

About 50 MZ Generation Customers Participate

Clean Nara announced on the 10th that it conducted a 'Cherry Blossom Plogging' campaign around Seoul Forest in Seongdong-gu, Seoul.

Employees and customers of Clean Country are taking a commemorative photo after finishing plogging around Seoul Forest in Seongdong-gu, Seoul. Provided by Clean Country

Plogging is an environmental cleanup activity that involves picking up trash while jogging. About 50 Clean Nara employees and MZ generation (Millennials + Generation Z) customers participated in this event.

The participants used plogging kits to collect household waste and discarded items such as plastics, disposable products, and food waste. Afterwards, they shared opinions about career paths during a 'Honey Tip Talk' session, freely discussing corporate culture, workplace know-how, and questions about their jobs with Clean Nara employees.

The Seoul Forest Cherry Blossom Plogging is the second customer-participation ESG (Environmental, Social, and Governance) campaign held following last year. Clean Nara continues to promote the importance of the environment and engage in practical activities for a sustainable future.

A Clean Nara representative said, "We had a meaningful time taking care of both health and the environment through plogging with the environmentally sincere MZ generation," adding, "Going forward, Clean Nara plans to continue ESG practice activities involving various generations, not just one-time campaigns."