Everland Membership, 'First in Leisure Industry' Surpasses 6 Million Members

Everland's integrated membership program 'Somsatang' has surpassed 6 million members just one and a half years after its launch. This is the first time in the domestic leisure industry that cumulative membership has exceeded 6 million.

Samsung C&T Resort Division announced on the 10th that the Everland membership Somsatang has exceeded 6 million members. Launched in November 2023, Somsatang is an integrated membership system that allows all customers using Everland resorts such as Everland, Caribbean Bay, and Homebridge to conveniently enjoy benefits.

Samsung C&T Resort Division announced on the 10th that the Everland membership program, Som Satang, has surpassed 6 million members. This is the first time in the domestic leisure industry that a membership program has exceeded 6 million cumulative members. Samsung C&T

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In particular, depending on the membership tier, members can earn up to 8% of the amount spent at Everland as 'Som Points,' which can be used like cash, making it the most popular benefit. In addition, various additional benefits called 'Toppings,' such as Everland and Caribbean Bay discount coupons, free main gate parking, and special event invitations, are regularly provided to Somsatang members, which is also analyzed as a factor contributing to its popularity.

Everland recently introduced a new safari walking exploration program called 'River Trail Adventure' and invited a pre-experience group composed of Somsatang members to try it first. Through such collaborations with various external partners, Everland is expanding member benefits by offering affiliated discounts and more.

To celebrate Somsatang surpassing 6 million members, Everland is holding a gratitude event gifting the country's first garden subscription service, 'Garden Pass.' The Garden Pass is a plant-specialized experience program prepared by Everland for customers who love flowers and gardens, allowing them to enjoy various additional benefits as well.

An Everland official said, "It is truly meaningful and we are grateful to our customers as Somsatang membership surpasses 6 million alongside the opening of the Tulip Festival," adding, "We plan to further strengthen the development of customized products and services by meticulously analyzing members' usage data to enhance customer experience and satisfaction."

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