Heo Yunhong, CEO of GS Construction, "Strengthening Fundamentals Through Selective Order Strategy"

by Lee Jungyun

Published 25 Mar.2025 13:45(KST)

Huh Yoonhong, CEO of GS Engineering & Construction, is giving a greeting speech at the regular shareholders' meeting held on the 25th. Photo by GS Engineering & Construction

Heo Yunhong, CEO of GS Engineering & Construction, announced a plan to strengthen the company's fundamentals through a selective order acquisition strategy.

At the regular shareholders' meeting held on the 25th at GS Engineering & Construction's headquarters in Jongno-gu, Seoul, CEO Heo stated, "We will strengthen our fundamentals and thoroughly manage risks through a selective order acquisition strategy."

To this end, he explained that the company will prioritize quality and safety, and establish a Risk Management (RM) office under the Chief Risk Officer (CRO) to enhance risk management.

CEO Heo also mentioned that through rebranding the 'Xi' brand, they will shift their mindset from a supplier-centered approach to a customer-centered one to increase trust. GS Engineering & Construction recently established a Customer Experience (CX) team and reorganized its marketing department.

He also revealed plans to continuously discover new business opportunities. CEO Heo said, "We will proactively respond to global issues such as climate change and aging populations and systematically build a mid- to long-term roadmap for sustainable growth. We will actively seek new business opportunities and put them into action."

Finally, he stated that the company will promote the internalization of a 'digital mindset,' including innovation in work methods using digital technology and generative artificial intelligence (AI). He added, "By utilizing digital technology and generative AI, we will innovate work methods, create a better working environment through data-driven decision-making, and maximize management efficiency."