Samsung Electronics Targets North American Market with AI-Enhanced Bespoke Appliances

Samsung Electronics has launched its North American market strategy with bespoke home appliances equipped with artificial intelligence (AI) technology.

Samsung Electronics announced that it will showcase its bespoke home appliance lineup offering advanced AI features and personalized connectivity experiences at 'KBIS (The Kitchen & Bath Industry Show) 2025,' held from the 25th to 27th (local time) in Las Vegas, USA. KBIS is the largest kitchen and bath exhibition in North America, with over 600 companies participating worldwide, held at the Las Vegas Convention Center (LVCC).

A Samsung Electronics employee is introducing Bespoke home appliances equipped with artificial intelligence (AI) features at KBIS 2025. Photo by Samsung Electronics

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Under the vision of 'AI for All,' Samsung Electronics will introduce various bespoke home appliances that provide differentiated AI connectivity experiences. It will also exhibit new induction range products from the luxury built-in kitchen appliance brand 'Dacor,' as well as built-in lineups including refrigerators, freezers, combo ovens, and wine refrigerators.

Visitors can experience Samsung Electronics' exhibition featuring the 'Bespoke AI Family Hub' refrigerator, 'Bespoke AI Combo' washer-dryer, and 'Bespoke Slide-in Range' electric range. The displayed bespoke appliances enhance connectivity experiences based on Samsung Electronics' security solution 'Knox,' device connectivity platform 'SmartThings,' and AI voice assistant 'Bixby.'

Samsung Electronics will also introduce various screen appliances realizing the 'Screens Everywhere' vision. Exhibits include the 'Bespoke AI Family Hub' refrigerator with a 32-inch screen, the 'Bespoke AI Refrigerator' with a 9-inch screen, and the 30-inch 'Wall Oven' model with a 7-inch screen.

These screens intuitively provide device information and support a 3D 'Map View' that allows users to understand and control home devices through a three-dimensional map. Additionally, useful entertainment apps such as YouTube and Spotify are supported, offering a rich product usage experience.

Notably, the 'Bespoke AI Family Hub' refrigerator and the 'Bespoke AI Refrigerator' with a 9-inch screen operate as SmartThings hubs, allowing control of various smart devices such as door locks, curtains, blinds, and lighting without purchasing a separate SmartThings hub.

The 'Bespoke AI Refrigerator' features the 'AI Vision Inside' function, which automatically recognizes the types of food when items are placed in or taken out, creating a food list. In collaboration with the U.S. online grocery delivery company 'Instacart,' it plans to offer a service to purchase ingredients directly from the screen.

The 30-inch 'Wall Oven,' which received the CES Innovation Award this year, allows users to check weather information and search for recipes from the screen home interface. The product is also equipped with the 'AI Pro Cooking' function, which recognizes food through an internal camera and provides customized recipes based on the ingredients.

A Samsung Electronics employee is introducing Bespoke home appliances equipped with artificial intelligence (AI) features at KBIS 2025. Photo by Samsung Electronics

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Dacor will exhibit a premium built-in lineup perfectly integrated with kitchen furniture, including the new 30-inch 'Induction Pro Range' for 2025. The premium built-in lineup consists of a column-type refrigerator and freezer with a single door, a combo oven combining a microwave and oven, and a wine refrigerator that protects wine from heat, light, humidity, and vibration while maintaining optimal temperature with a triple cooling zone.

The new 30-inch 'Induction Pro Range' combines a cooktop on top and an oven below, reducing energy loss while increasing efficiency, earning Energy Star certification. The top cooktop features a matte design with anti-scratch glass that resists scratches. It enables fast cooking with powerful 4300W heat and includes a Sync function that allows simultaneous control of two independent burners.

The bottom oven is equipped with a 1300W heater, a convection fan that delivers heat more evenly from the rear heater, an oven-specific air circulation duct that circulates air uniformly, and a four-part pure convection system including a triple-mesh filter that prevents odor mixing. This system ensures that multiple dishes can be cooked simultaneously without mixing flavors or smells.

Hwang Tae-hwan, Vice President of Samsung Electronics' DA Division, said, "We will continue to expand our bespoke home appliances and premium built-in appliance lineup offering differentiated AI functions to solidify our status as a premium appliance brand. We will also provide consumers with a new level of AI appliance experience through innovative AI appliances."

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